This brief was both challenging, and yet the most natural thing in the world. We were given an open brief to solve the rebrand of Tresor Cornish for 'Treasure'. Everything was open to change, including the name.
When we were given the brief, the whole team who was around for the first attempt laughed as it was seen as impossible. It was 3 years in the making and a lot of money and time invested in the previous branding and design agency.
The old design
In came my naive self and the new marketing manager. After fruitlessly brainstorming on a new name we decided to focus not on look or name, but message and heritage. This is one of the few truly Cornish wines, with every aspect of the wine grown and nurtured in Cornish soil. Made by Healeys expert cyder makers and wine connoisseurs in the hills of Tregoninny vineyard Truro.
We meticulously researched wine, Healeys, and Cornish history, until we came across a story of the origin of the Cornish crest which Healeys also use in their Flagship Cornish Gold branding.
The story of the 15 bezants (the gold circle coins in the crest) occurs during the Crusades when the Duke of Cornwall was captured by the Saracens. A ransom of 15 bezants (bezants being gold coins named after Byzantium) was demanded. The people of Cornwall to raised the money for the ransom. It was paid and the Duke was set free.
What a Tresor! (treasure) we thought. The treasure of the 15 bezants felt like a natural link to Cornwall, the Healeys Cornish Gold cydermasters origin and finally gave a strong link to the name. We then used the coins aswell as the Rattler apple stem and leave to create the logo with is a bunch of grapes, made up of the 15 Bezants in Cornish myth, Healeys Cornish Gold and the leaves on top from Healeys Rattler cyder.
Next was developing the label and visual identity. A process which seemed to flow seamlessly. Following the classy, premium style, influenced by some of the industry leaders in wine & whisky we focused on simplicity, and the finish on the label itself.
2 weeks after we took on the project a visual leaked to the Healey family. And there was unanimous agreement. Success. After 3 years, our tiny in house team cracked it in 2 weeks. And with a soft launch in 2021 we look to make this an award winning brand in 2022 to rival Camel Valley.
See below for a peak at our process.
